WE GREW UP. TOO BAD OUR HEELS DIDN’T. WE MET IN COLLEGE, WHEN WE HAD BIG IDEAS, BIG MOUTHS, AND EVEN BIGGER HAIR.

Shari Bernstein Friedman founder of the new shoe brand F.Major, sexy and stylish comfort heels. Shari Friedman in college, now the founder of female startup F.Major shoes, a brand making timeless black pumps that you can wear all day.
SHARI wears 9.5
Jennifer Fessler founder of F.Major a new shoe brand making 3 inch black pumps in leather and patent leather. The perfect sexy heel you can wear all day long and with every outfit. Jennifer Fessler in college, now the founder of F.Major, a women-owned company designing beautiful leather and patent leather pumps you can wear with everything.
JEN wears 9.5W

We dye our grays, we slather sunscreen, and at 52, we have enough experience to know what turns us on — and we’ve never felt hotter. But the airbrushed versions of sexy sold by designer shoe brands no longer feel true to us. We don’t need 5-inch stilettos with rhinestone straps! We don’t need closets bursting with shoes we can't wear. And we certainly don’t want to settle on clunky comfort pumps or surrender to kitten heels. All we need is a sexy black heel we can wear with everything.

Black and white lineup of 3 inch heel shoes that are sexy but wearable for women in their 40s, 50s, 60s, and midlife
Woman taking a step in easy to wear 3 inch black leather pumps.

SO WE FINALLY PUT OUR FOOT DOWN.

After years of research and many prototypes later, we dreamt up heels that not only met the high standards of European luxury, but were also wearable through a night of getting down and dirty. They’re everything we think pumps should be — 3-inch heels that never put up with BS, and look damn good doing it.

DON'T BE F  L  A  T BE

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